A Bold New Brand Identity to Match Its Ambitions

A New Brand Image Aligned with Its Ambitions

Chenail Import-Export, a pillar of Canada’s agri-food industry, unveils a new brand identity that reflects its growing ambitions and commitment to becoming the undisputed leader in fruit and vegetable import-export in Canada. With over 30 years in business, this family-run company, founded in 1993, has built a strong reputation based on reliability, innovation, and trusted partnerships.

This transformation marks a key milestone in Chenail’s evolution. While modernizing its visual identity, the company retains its core slogan, “We Make It Possible,” a testament to its dedication to providing tailored and reliable solutions across the food supply chain. The new sleek logo and bold color scheme reflect professionalism and leadership, core values that have defined Chenail since its inception.

 To complement this transformation, Chenail has launched a brand-new website designed to facilitate industry connections. More than just a digital showcase, this intuitive platform enables producers, distributors, and retailers to explore Chenail’s services and easily establish fruitful collaborations. This initiative solidifies Chenail’s position as a strategic partner in the fruit and vegetable industry.

Chenail is also reinforcing its road presence with a fleet of brand-new trailers proudly displaying its slogan: “Our Nature. Our Strength.” This phrase symbolizes both the company’s family heritage and its commitment to innovation and sustainability. Seen across Canada, these trailers embody Chenail’s vision and ambition to keep moving forward.

Jean-François Chenail, President and Founder, emphasizes the importance of this rebranding: “This transformation reflects our evolution. It represents our drive to exceed our partners’ expectations while staying true to our values and roots.”

While this modernization signals Chenail’s ambition, it remains deeply committed to its core values: being a family business rooted in its community and a diverse team of over 150 employees from more than 20 cultures. “Our employees are our greatest strength, and their diversity is an invaluable asset,” adds Jean-François Chenail.

This rebranding was carried out in collaboration with Orfé Design & Com., another second-generation family business based in Montreal. Specialized in impactful brand creation, Orfé successfully captured Chenail’s essence in a visual identity that strengthens its position as an industry leader.

“This identity reflects our vision of excellence and our mission to serve the industry with passion,” explains his associate Tony Bono, Executive Vice President and C.O.O

With its new brand identity, Chenail Import-Export is reaffirming its status as a major force in Canada’s agri-food industry. Blending tradition with innovation, the company is set on going even further, combining expertise, ambition, and a deep commitment to its partners.